YOUR COLOUR IS THEIR PROBLEM
VOTE WITH YOUR EMOTIONS
PANTONE DOESN'T OWN YOUR FEELINGS
A colour isn't true because somebody printed it in a book. A colour becomes true when it means something to people. The experts can keep their charts. We'll keep our imaginations.
COLOUR BELONGS TO EVERYONE
Before colour was property, it was magic. Before it was a product, it was wonder. This vote is a reminder that nobody owns the rainbow.
THE WEIRDOS HAVE ALWAYS BEEN RIGHT
Every interesting thing starts life as a bad idea. The future belongs to the curious, the playful and the people willing to trust their own eyes.
POWER TO THE PALETTE
Every vote is a tiny act of authorship. Alone it's a preference. Together it's culture. The colour of the year shouldn't come from a boardroom. It should come from all of us.
The People Have Spoken
of the Year
JOIN THE COLOUR LAB
VOTE WITH YOUR EMOTIONS
COLOUR BELONGS TO EVERYONE
WEIRD PEOPLE PICK THE FUTURE
NO SPAM • NO COMPROMISE • PURE RESISTANCE